How B.R.A.D grew revenue 101% in 30 days
Mr Faris sold his house to open this bakery. Months later, people living beside the shop still didn’t know it existed.
B.R.A.D · Fernvale Village, Sengkang
Mr Faris spent twenty years as a project manager. At 50, he was retrenched. For six months he applied for jobs, and for six months nobody replied.
It was his wife who told him to bet on the one thing he’d always been good at: baking. So the family sold their house to raise the money, and in February, B.R.A.D opened beside the badminton courts at Fernvale Village.
The cookies were genuinely good. But Singapore is full of good cookies, and B.R.A.D sat in a corner of Sengkang with barely any footfall.
Mr Faris was baking alone. His son squeezed videos in between NS duties. “We literally don’t have time to create content, although we know how important it is.”
And this was the shop their house was riding on. There was no plan B.
The story, not the product. Every bakery posts pretty cookies, and nobody crosses the island for a pretty cookie.
So we led with the one thing no other bakery could copy: a father who sold his house to bake. The product keeps customers coming back. The story is what walks them in the first time.
The results
197K
52.9K
49.3KThree quarters of a million views in 90 days, for a bakery whose own neighbours didn’t know it existed. Strangers walked in saying they’d seen the video.
Revenue grew 101% in the first 30 days, and it stayed there. Not a one-week spike. The new normal.
Before and after
The story earned them free national press
We never pitched a single journalist. The story video did the pitching: AsiaOne, Berita Harian and Berita Mediacorp all ran the house story on their own. Coverage like that can’t be bought. And it never stops working, the articles are still online today, sending anyone who googles the shop straight to a 4.8-star bakery.
So how did B.R.A.D grow revenue 101% in 30 days?
One story, told properly. The videos put the shop in front of 750K+ strangers, and the press told them it was worth the trip. After that, the cookies did what good cookies do.
Your shop has a story like this too. You might just be too close to see it. That’s literally what the call is for.
What we run today: at least 500 new orders in 30 days, and every one is a code redeemed at your counter, so you can count them. Muslim-owned and halal F&B only.
See if we can do it for your shop →