How Meokja got tables spending $70 a visit
A Korean chef cooking his own recipes, halal, in Singapore. The most interesting thing about the restaurant was the thing nobody knew.
Meokja by Jungga · Korean, Muslim-owned
Meokja was built by a Korean chef who married a Singaporean and moved here. He had cooked in Korea, and once he arrived he couldn’t find a single Korean restaurant he could eat at. So he rebuilt the recipes himself, halal, and started selling them from his home kitchen.
That is a genuinely rare thing to own. Plenty of Korean food here is cooked by people who learned it secondhand. Theirs wasn’t. But if you scrolled their page, you’d never have known any of it. You saw photos of food.
This is the opposite problem to most shops we meet, and it’s just as expensive. They had the story every competitor wished they had, and no idea it was worth telling. Meanwhile people were walking in alone and leaving after one dish.
The chef, not the menu. We put him on camera and let him answer the question his customers were actually asking, which was whether halal Korean food still tastes like the real thing. That one video did 108,700 views.
Then we built an offer around how people eat Korean food. Free tteokbokki for groups of four, with a minimum spend. It turned a solo diner into a table, and a table into a bigger bill.
The results
The offer moved them from single diners to groups of four, and lifted the average table to $70 a visit, the owner’s own number. Same kitchen, bigger bill.
More than 330,000 views across the campaign, on an account that had been posting once every three months before we started.
The single video answering whether halal Korean food tastes like the real thing outperformed everything else they had ever posted about the menu.
Before and after
So how does a restaurant lift its table spend without changing the menu?
It tells people who is cooking and why that matters, then gives them a reason to bring three friends. Meokja already had the story. The offer was the part we built.
Your shop has a story like this too. You might just be too close to see it. That’s literally what the call is for.
What we run today: at least 500 new orders in 30 days, and every one is a code redeemed at your counter, so you can count them. Muslim-owned and halal F&B only.
See if we can do it for your shop →