How a 17-year-old’s first booth kept selling out
Faris had never run a stall in his life. His family put $15,000 into the booth, with one month to make it back.
Their first booth, a Ramadan bazaar in Woodlands
Faris is 17, a poly student who learned to smash burgers from TikTok. His grandmother Norlaila fed weddings across Singapore under the family name Dlailaz, until COVID closed the family business. Out of all the grandchildren, he was the one who wanted it back.
So the family bet on him. They took a booth at a Ramadan bazaar in Woodlands, put $15,000 into rent and stock, and named the stall after her: Smashed Jr. by Dlailaz.
Then the fear set in. A bazaar stall lives or dies in one month, and the first two weeks just pay the rent. It was his mother who took the call with us, and she said it straight: “I don’t know how to do this content. I don’t know the formula and I think we will be too busy for it also.”
A brand-new account and a booth nobody had heard of, in a bazaar far from the famous crowds. One month to make it back.
A 17-year-old, not a burger. Every Ramadan bazaar in Singapore has smash burgers. Only one stall was run by a teenager rebuilding his grandmother’s name.
So the first video wasn’t about the menu. It was Faris introducing himself: his age, his family, and why the banner says Dlailaz. The burgers keep people coming back. The boy carrying the family name is what made Singapore stop scrolling.
The results
97K
48.7K
45.8KFour hundred thousand views in one month, on a TikTok account that started from zero the week the bazaar opened.
Day after day the trays ran empty. They even posted an apology video for the customers who travelled down and found nothing left.
Before and after
The story earned them free national press
We never pitched a single journalist. The Straits Times came down and filmed them, and Berita Harian wrote about them. Berita Mediacorp followed with a video of its own. For a one-month school-holiday stall, that’s coverage money can’t buy, and it’s the reason strangers trusted a brand that was eight days old when the first article ran.
In the family’s own words
“Alhamdulillah. We had so many customers come to the store telling us they saw us on TikTok and we sold out on many days. This was our first ever booth event and we surpassed every expectation we had, even being featured on Berita Harian and the Straits Times.”
So how did a first-ever booth keep selling out?
One story, told from day one. The launch video put the booth in front of 97,000 people, and the press turned a school-holiday stall into a national story. After that, the burgers did the rest.
Your shop has a story like this too. You might just be too close to see it. That’s literally what the call is for.
What we run today: at least 500 new orders in 30 days, and every one is a code redeemed at your counter, so you can count them. Muslim-owned and halal F&B only.
See if we can do it for your shop →